Client: Amazon Fire TV Cube
Project: Fire TV Cube 2.0 Launch
Role: Influencer lead/ Account Supervisor
The Objective:
Amazon sought to elevate the Amazon Fire TV Cube 2.0, cutting through a crowded streaming device market by showcasing its unique Hands-Free TV and Alexa capabilities to an international audience.
The Solution:
We orchestrated a global influencer campaign across five countries (Canada, UK, Germany, Japan, and US), creating authentic content that highlighted the Fire TV Cube's innovative features and user benefits.
The Results:
10 global Influencers were activated
31.5M paid/organic views
137K engagements
101M impressions.
Example Content:
The Fire TV Cube lets you put down the remote and dive straight into your favourite films and TV programmes using just your voice. Shop Now: https://amzn.to/...
Mit Fire TV Cube können Sie die Fernbedienung aus der Hand legen. Tauchen Sie direkt ein in Ihre Lieblingsfilme und -serien - alles, was Sie brauchen, ist Ih...
Fire TV Cubeは、付属のリモコンを使わなくても、Alexaに話しかけるだけで好きな映画や動画のタイトルを検索いただけます。購入する: https://amzn.to/33GGo9P
Example Hub Content:
Had so much fun re-baking this pumpkin pie! Thank you Amazon Fire TV for sponsoring this video. Streaming subscriptions may be require. All smart devices may...
This video is sponsored by Amazon Fire TV. Click here to learn more: https://amzn.to/2B6ldkF o Streaming subscriptions may be required. o All smart devices m...
I've finally completed my man cave and tech'ed it out completely but it's also an awesome spot for hanging out and de-stressing at the end of the day. Thank ...
Example Hygiene Content:
