Client: Amazon Fire TV Cube
Project: Fire TV Cube 2.0 Launch
Role: Influencer lead/ Account Supervisor
The Objective:
Amazon sought to elevate the Amazon Fire TV Cube 2.0, cutting through a crowded streaming device market by showcasing its unique Hands-Free TV and Alexa capabilities to an international audience.
The Solution:
We orchestrated a global influencer campaign across five countries (Canada, UK, Germany, Japan, and US), creating authentic content that highlighted the Fire TV Cube's innovative features and user benefits.
The Results:
10 global Influencers were activated
31.5M paid/organic views
137K engagements
101M impressions.
Example Content:
Example Hub Content:
Example Hygiene Content:
