Client: Bandai Namco
Projects: Man of Medan
Role: Influencer Lead/ Account Supervisor
The Objective:
Dark Pictures Anthology sought to leverage fan excitement for their hit game Until Dawn by launching an influencer campaign for their new title, Man of Medan, targeting creators who were already passionate about their previous game.
The Solution:
We activated 10 influencers who had previously played Until Dawn, creating a series of play-through videos and social content to build anticipation for the new game launch.
The Results:
Exceeded 1.1M view goal with 2.4M views
Delivered 81 content pieces (vs. 28 guaranteed)
Generated 16.6M impressions
Drove 134K total engagements
Client: Bandai Namco
Projects: Dragon Ball Z: Kakarot
Role: Influencer Lead/ Account Supervisor
The Objective:
Bandai aimed to spotlight the culinary elements of Dragon Ball Z: Kakarot by partnering with influencers who could bridge the worlds of gaming and food.
The Results:
Exceeded 144K view goal by 659% (949K views)
Delivered 16 content pieces (vs. 12 guaranteed)
Produced the #1 viewed sponsored YouTube video in the Dragon Ball Z franchise
Ranked #6 in sponsored food and drink YouTube videos