Client: Facebook
Project: Step into Rift
Role: Influencer Lead/ Segment Producer + Director
The Objective:
Oculus wanted to amp up excitement for their newest VR games in a way that wasn't just another boring product showcase. Enter "Step into Rift" – a campaign that brought games to life through influencers and interactive streaming.
The Solution:
I developed a weekly streaming series on the official Oculus Rift Facebook page, featuring pre-recorded gameplay with live influencer chat interactions. This approach allowed for authentic game exploration and real-time audience engagement.