Client: Epic Games
Projects: Fortnite Chapter 2 Remix
Role: Creative Strategy Lead
The Objective:
Epic Games aimed to create a groundbreaking cultural moment for Fortnite Chapter 2 Remix, blending a surprise New York Times Square concert with innovative in-game activations to drive player excitement and engagement.
The Solution:
A multi-phase campaign featuring a custom landing page that served as a creative hub. The experience combined live-stream concerts, exclusive branded content, unique TikTok effects, and remixed tracks by MurdaBeatz, transforming the launch into an interactive, cross-platform event.
