Client: Intel
Project: Project Athena Innovation Program
Role: Influencer lead/ Account Supervisor
The Objective:
Intel was preparing to launch the Project Athena Innovation Program, a groundbreaking initiative to redefine mobile computing. Collaborating with top OEM partners including HP, ASUS, Dell, Lenovo, and Acer, the program aimed to establish a new benchmark for laptops within the creator tech ecosystem. With intense competition on the horizon and a rival program set to launch within the same year, Intel needed a strategy that would not just communicate their vision, but truly captivate the tech community
The Solution:
Leveraging a strategic global influencer approach, we assembled a powerhouse team of 17 high-impact content creators spanning six countries (US, UK, France, Germany, China, and Australia). Building on the successful content from the previous year, we elevated the campaign by integrating immersive event experiences. We provided influencers with exclusive access to two of the tech world's most prestigious events – Computex in Taipei and IFA in Berlin – where they could directly engage with Intel's top executives, create compelling content, and provide authentic insights into the Project Athena Innovation Program.
The Results: This year long program yielded over 300 pieces of unique social and video content, as well as nearly 70 million paid and organic views.
Computex photos and social examples:
2019 OEM + Influencer Videos: