Client: Intel
Project: Intel EVO launch
Role: Influencer lead/ Account Supervisor
The Objective:
Intel sought to launch their EVO processors through a global micro-influencer campaign, shifting from traditional YouTube strategies to a more intimate Instagram storytelling approach.
The Solution:
Engaged 100 micro-influencers across six regions to showcase how Intel EVO laptops help users be "more than" through a series of three Instagram posts.
The Results:
Transformed processor marketing from technical specs to personal storytelling, highlighting the human impact of Intel's technology across US, UK, France, Germany, Asia-Pacific, and China.
