Client: Netflix Games

Projects: Squid Game: Unleashed

Role: Creative Strategy Lead

The Objective:

Netflix wanted to get mobile gamers to discover, play and talk about Squid Game: Unleashed ahead of their season 2 show release, by brining compettition and camaraderie to TikTok.

The Solution:

We gave the TikTok audience the ability to experience the Squid Game: Unleashed universe on TikTok by creating an exclusive mini game via clickable AR to generate UGC.

Client: Netflix Games

Projects: Grand Theft Auto

Role: Creative Strategy Lead

The Objective:

Netflix aimed to boost awareness and inform its current viewers about the addition of GTA to their gaming lineup. Their goal was to attract GTA enthusiasts, who typically play on other platforms, to switch to Netflix's gaming service.

The Solution:

To achieve this, Netflix introduced the 'Netflix Games Roulette Branded Effect,' a Branded Effect + Mission to help users discover their next favorite game on the platform. They partnered with both Gaming and VFX Creators to spread awareness and continue messaging momentum.