King

Client: King

Project: Candy Crush

Role: Creative Strategist

The Objective:

Candy Crush aimed to create a TikTok-first campaign for their yearly tournament, transforming a mobile game event into a viral, sports-style experience.

The Solution:

We partnered with King to launched a multi-channel campaign featuring Branded Effects, Creator Missions, and Out-of-Home (OOH) advertising. The highlight? Showcasing fan creativity on billboards in New York and Los Angeles, turning players into stars.