Client: Scopely

Projects: Monopoly GO!

Role: Creative Strategy Lead

The Objective:

To create a buzzworthy campaign for Monopoly GO! that drove app downloads, engaged global audiences, and cemented the game as a must-play in 2023.

The Result:

Monopoly GO! became one of the most successful app launches of 2023, thanks in part to a dynamic mix of TikTok ad creatives and influencer/ celebrity partnerships. We collaborated closly with the team to pitch cellebrities, recruit Creators, and leverage TikTok’s ad products, turning the launch into a massive global phenomenon.