Client: Ready at Dawn
Project: Lone Echo Space Camp
Role: Influencer Lead/ Director
The Objective:
Ready at Dawn aimed to launch Lone Echo on Oculus Rift by creating an innovative influencer campaign that would bring the game's unique human-robot space narrative to life.
The Solution:
"Lone Echo Space Camp" featuring MatPat and Abigale Harrison, transforming game marketing into an entertaining exploration of virtual space by creating a series of engaging videos that tested the game's space simulation authenticity across multiple social platforms.