Client: Riot Games

Projects: VALORANT Console Launch

Role: Creative Strategy Lead

The Challenge: VALORANT was gearing up for their highly anticipated debut on consoles. Previously exclusive to PC, they aimed to boost awareness among console players and re-engage lapsed VALORANT players.

The Results: VALORANT leveraged a Branded Effect + Branded Mission that helped players identify which player they resonate with most.

Additional products such as a launch celebration BM, TTCX CLP music remix, and VALORANT search hub also went live to support the launch.