Client: Intel
Project: Intel 8th Generation Core i7 Processor
Role: Influencer lead/ Account Supervisor
The Objective:
Intel aimed to break through brand awareness challenges by launching their first global influencer campaign for the 8th Generation Core i7 Processors, transforming their complex technological story into engaging, relatable content.
The Solution:
We mobilized tech creators across seven countries to showcase Intel's innovations through a strategic content approach. By leveraging the Hero, Hub, Hygiene model, we crafted a year-long storytelling strategy that brought Intel's 50-year innovation journey to life.
The Results: This year long program resulted in 243 pieces of unique content, over 12 million organic views and a renewed year of work with Intel. See our case study below!