Client: Electronic Arts
Projects: The Sims
Role: Creative Strategy Lead
The Objective:
EA sought to revitalize The Sims for Gen Z, transforming the game from a millennial nostalgia piece to a vibrant, creative platform on TikTok.
The Solution:
We worked with EA to launch an always-on TikTok campaign that invited users to showcase their creativity through interactive challenges and effects, culminating in a celebration where the best fan creations were featured on Times Square billboards, turning digital creativity into real-world recognition.
Client: Electronic Arts
Projects: The Sims Holiday
Role: Creative Strategy Lead
The Objective:
EA wanted to drive interest among the (younger) audience for Sims’ and desire to play during the holidays.
The Solution:
We created the ‘Karoozy with a Plumbob’ branded effect, that encouraged users to show off their cozy holiday era by using the plumbob. Whether it was perfecting simlish, transitioning ones space into a cozy haven, or setting up sims to roast by an open fire. Users were encouraged to get creative and Karoozy with the Sims’.
